Top Reasons Consumers Contact The Money Pit
Homeowners spend money on their homes like crazy. It's usually for one of two reasons.
- They want to fix something.
- They want to improve something.
They all have one thing in common: They need to know how. And they trust Tom and Leslie to tell them.
The Money Pit Audience Frequently asks for Product Recomendations
Almost 15% asks Tom & Leslie directly which products they should buy!
The Money Pit Audience are Active Purchasers of Home Improvement Products
The Money Pit Media audience are frequent purchasers of home improvement products-buying four times more often than the national average.
The Money Pit Audience are Do-It-Yourselfers
The Money Pit Media audience is nearly twice as likely to consider themselves "Total Do-it-Yourselfers." And 93% own their own homes. They are prime consumers and ready to buy!
- Nearly half are female
- Audience over-indexes with High Income Homes Adults 18+ HHI $150,000
- Two-thirds are in the prime remodeling ages: 25-54 yrs old
- 34% have children under 18
For a complete profile of our audience demographics, download our 2012 Voice of the Consumer Report.
"The Money Pit is a must-listen for people seriously interested in improving both their homes and net worth. Tom and Leslie are undoubtedly a talk media team to watch."
Publisher, Talkers Magazine
"Leslie Segrete has so much bloody talent it downright scares me! Her skills are mind-boggling: for a start she?s consumed with creativity ? everything she does has a creative twist; she?s a demon with fabric, can make absolutely anything she sets her mind to with dexterity and artfulness; she?s an accomplished carpenter, who can interpret designs and quickly and efficiently bring them to life; she brings a touch of magic to craft projects ? she is, in effect, the absolute all-rounder. I know Leslie?s warmth, infectious sense of humor, and creativity will also endear her to her radio audience."
Series Producer, ?While You Were Out,? BBC Production USA