Top Reasons Consumers Contact The Money Pit
Homeowners spend money on their homes like crazy. It's usually for one of two reasons.
- They want to fix something.
- They want to improve something.
They all have one thing in common: They need to know how. And they trust Tom and Leslie to tell them.
The Money Pit Audience Frequently asks for Product Recomendations
Almost 15% asks Tom & Leslie directly which products they should buy!
The Money Pit Audience are Active Purchasers of Home Improvement Products
The Money Pit Media audience are frequent purchasers of home improvement products-buying four times more often than the national average.
The Money Pit Audience are Do-It-Yourselfers
The Money Pit Media audience is nearly twice as likely to consider themselves "Total Do-it-Yourselfers." And 93% own their own homes. They are prime consumers and ready to buy!
- Nearly half are female
- Audience over-indexes with High Income Homes Adults 18+ HHI $150,000
- Two-thirds are in the prime remodeling ages: 25-54 yrs old
- 34% have children under 18
For a complete profile of our audience demographics, download our 2012 Voice of the Consumer Report.
"I first hired Tom as spokesperson for a home improvement brand in 2000, and was immediately taken by how hard he worked for us. Way above and beyond the terms of the contract, he actually became a member of my communications team--always on the lookout for opportunities on our behalf. He's been my number one recommendation to home improvement brands ever since for two reasons: that incredible work ethic and his ability to explain complex home systems in a fun way for consumers."
Principal, O'Reilly DePalma Public Relations
"Tom Kraeutler and Leslie Segrete do an excellent job of helping homeowners understand how their plumbing works, which translates into confidence and enthusiasm for bathroom and kitchen remodels. We also appreciate Tom's rapport with contractors, who appreciate his respect for and knowledge about their craft."
Chief Marketing Officer, American Standard Brands