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Top Reasons Consumers Contact The Money Pit
Homeowners spend money on their homes like crazy. It's usually for one of two reasons.
- They want to fix something.
- They want to improve something.
They all have one thing in common: They need to know how. And they trust Tom and Leslie to tell them.
The Money Pit Audience Frequently asks for Product Recomendations
Almost 15% asks Tom & Leslie directly which products they should buy!
The Money Pit Audience are Active Purchasers of Home Improvement Products
The Money Pit Media audience are frequent purchasers of home improvement products-buying four times more often than the national average.
The Money Pit Audience are Do-It-Yourselfers
The Money Pit Media audience is nearly twice as likely to consider themselves "Total Do-it-Yourselfers." And 93% own their own homes. They are prime consumers and ready to buy!
- Nearly half are female
- Audience over-indexes with High Income Homes Adults 18+ HHI $150,000
- Two-thirds are in the prime remodeling ages: 25-54 yrs old
- 34% have children under 18
For a complete profile of our audience demographics, download our 2012 Voice of the Consumer Report.
"Tom has a way of explaining things that's so easy to follow. He's a clear, understandable and relatable communicator with a solid knowledge of the home improvement field."
News Director and General Manager, News 12
"We became a sponsor of The Money Pit as a means to get word out about our innovative water heating products. Tom and Leslie were great to work with throughout the whole process. They really understand homes and building products, and they know their audience and what interests them. It was great value for us and an enjoyable partnership."
Director of Marketing, Noritz