Top Reasons Consumers Contact The Money Pit
Homeowners spend money on their homes like crazy. It's usually for one of two reasons.
- They want to fix something.
- They want to improve something.
They all have one thing in common: They need to know how. And they trust Tom and Leslie to tell them.
The Money Pit Audience Frequently asks for Product Recomendations
Almost 15% asks Tom & Leslie directly which products they should buy!
The Money Pit Audience are Active Purchasers of Home Improvement Products
The Money Pit Media audience are frequent purchasers of home improvement products-buying four times more often than the national average.
The Money Pit Audience are Do-It-Yourselfers
The Money Pit Media audience is nearly twice as likely to consider themselves "Total Do-it-Yourselfers." And 93% own their own homes. They are prime consumers and ready to buy!
- Nearly half are female
- Audience over-indexes with High Income Homes Adults 18+ HHI $150,000
- Two-thirds are in the prime remodeling ages: 25-54 yrs old
- 34% have children under 18
For a complete profile of our audience demographics, download our 2012 Voice of the Consumer Report.
"I first hired Tom as spokesperson for a home improvement brand in 2000, and was immediately taken by how hard he worked for us. Way above and beyond the terms of the contract, he actually became a member of my communications team--always on the lookout for opportunities on our behalf. He's been my number one recommendation to home improvement brands ever since for two reasons: that incredible work ethic and his ability to explain complex home systems in a fun way for consumers."
Principal, O'Reilly DePalma Public Relations
"The Money Pit is the model for the future of syndicated programming."
Program Director, WPRO, Providence, RI