Top Reasons Consumers Contact The Money Pit
Homeowners spend money on their homes like crazy. It's usually for one of two reasons.
- They want to fix something.
- They want to improve something.
They all have one thing in common: They need to know how. And they trust Tom and Leslie to tell them.
The Money Pit Audience Frequently asks for Product Recomendations
Almost 15% asks Tom & Leslie directly which products they should buy!
The Money Pit Audience are Active Purchasers of Home Improvement Products
The Money Pit Media audience are frequent purchasers of home improvement products-buying four times more often than the national average.
The Money Pit Audience are Do-It-Yourselfers
The Money Pit Media audience is nearly twice as likely to consider themselves "Total Do-it-Yourselfers." And 93% own their own homes. They are prime consumers and ready to buy!
- Nearly half are female
- Audience over-indexes with High Income Homes Adults 18+ HHI $150,000
- Two-thirds are in the prime remodeling ages: 25-54 yrs old
- 34% have children under 18
For a complete profile of our audience demographics, download our 2012 Voice of the Consumer Report.
"If I were airing some other program on Saturday afternoon, I would be trading spaces for the best home improvement show on radio. Our listeners respond to The Money Pit more than any weekend show we air. I think the reason is because The Money Pit not only gives great advice, but it is also great radio!"
JOY62/WRJZ, 760...The Word/WMEN, Knoxville, Tennessee
"The Money Pit rides on the cutting edge of home improvement media. They are innovative, entertaining and fun."
Director of Merchandise Marketing, The Home Depot