We frequently mention products and brand names in the context of our radio show, personal appearances and articles. Are we paid to mention those products or do we really believe in them?
The answer is: both.
As home improvement journalists, we are among the first to learn about new products and new technologies. When we see something we like or know about something that resolves a question from our audience, you'll hear about it. Sometimes the companies hear about our testimonials and want to pay us to talk more about it.
And we're OK with that.
As with nearly all media, our ability to provide valuable content is funded by sponsors. The key to providing value is our integrity. We do not represent products or services of questionable value. It is a judgment call we make, based on our expertise with home projects and repairs, in accordance with the Federal Trade Commission guidelines for endorsements and testimonials. (Read more here: http://www.ftc.gov/bcp/guides/endorse.htm)
The bottom line is always our audience. Your trust in us is paramount, and you have our word that we will honor our relationship in everything that we do.
"Tom and his company are an effective way to connect to the home improvement consumer audience. From interviews to integrated messages, Tom was always thinking of how to maximize client exposure effectively and tastefully. He's approachable and flexible when it comes to requests or ideas and efficient when it comes to objectives and measurables. Tom's connections and personality make for a great partnership that brings a lot to the table for any company looking to advance in the home improvement market."
Director of Marketing, Kohler
"Good advice about home improvement isn't usually this much fun."
Editor, Fine Homebuilding Magazine