Dear Marketing Executive:

Could you use 40 million new customers?

For the seventh year in a row, the 2008 National Hardware Show and Money Pit Media are pleased to announce the availability of the National Hardware Show's Official Coop Media Tour. Broadcast live from Las Vegas, NV, this multi-media event has a proven record of focusing consumer attention on your product and driving new sales in a way never before possible.

And, you don't even have to be an exhibitor to participate!

As a partner in this exclusive multi-media tour production, you could be among a very select group of manufacturers that will represent the best of the National Hardware Show. Your product will be promoted through a combination of public relations vehicles including television, radio, and print, spurred on by media excitement surrounding one of the largest trade shows in the world.

Tour audiences have consistently reached almost 40 million each year and set records as the most viewed media events in the 63 year history of the National Hardware Show. See results reports below for 2005, 2006 and 2007 tours!

The tour will be hosted by, well, us! We're Tom Kraeutler and Leslie Segrete, the 2008 National Harware Show's Official Spokespersons and hosts of the nationally syndicated Money Pit Home Improvement Radio Show. Talkers Magazine has named us among the "100 Most Important Talk Show Hosts in America" and we're ready to leverage that promotional power for you!

Highlights of the tour (which includes two pricing plans) include:

• Satellite Media Tour - Four hour tour broadcast live from Las Vegas, NV on the opening day of the National Hardware Show.
• Radio Media Tour - Four hour live tour with segments on morning drive radio station and network programs broadcast live from Las Vegas, NV on the opening day of the show;
• Two Video News Releases - Includes guaranteed airplay on major news network programming including CNN, Fox and The Weather Channel via Direct TV and the Dish Network;
• Audio News Releases - 60 second ANR's produced and distributed to radio stations across the nation;
• National Radio Interview - Interview for your spokesperson on The Money Pit Home Improvement Radio Show's special remote broadcast live from the floor of the show;
• Press Release - Inclusion within by-lined new products feature press release distributed to daily and weekly newspapers in the top 200 markets.
• Plus - b-roll production, complete results reporting, and much more.

Proposal

Remember - Space is limited... and sponsors will be accepted on a first come, first served basis with respect for category exclusivity. Call me now to reserve your space in the National Hardware Show Official Media Tour. Thank you for your consideration.

Tom Kraeutler

Leslie Segrete

Hosts, Money Pit Media
MediaTours@MoneyPit.com
Office 732-531-3300

P.S. Interested in results? Check these links for the results reports from the last three National Hardware Show Coop Media Tours. The average audience has been almost 40 million delivering a cost per thousand impressions of just 64 cents!