Dear Marketing Professional:
The Spring home improvement season is right around the corner; and homeowners will soon be looking forward to cleaning-up, fixing-up, and sprucing-up their homes! Act now to get a head start promoting your products for the busiest home improvement time of the year!
We can help. For the ninth year in a row, Money Pit Media presents the Spring Home Improvement Coop Media Tour that will promote your product through television, radio, print and on-line to over 25 million consumers who are shopping for home improvement products to improve and add value to their homes!
Money Pit Media's coop media tours are a cost effective and comprehensive media campaign, designed to help your company deliver the right message, at the right time to the right audience – your customers.
And, when we say "right audience," we mean it! Money Pit Media's demographics demonstrate that this audience is buying home improvement products four times more frequently than the average homeowner, and they are twice as likely to consider themselves do-it-yourselfers. More qualified customers for you!
The tour will be hosted by Tom Kraeutler and Leslie Segrete, hosts of the nationally syndicated Money Pit Home Improvement Radio Show.
And to provide maximum attention to each product, we've limited the number of partners included, and each will be granted full category exclusivity.
The complete tour package includes:
- Satellite Media Tour & Radio Media Tour: Five hour tour with live and taped televised segments on ABC, NBC, CBS and Fox TV stations, as well as on local and national network radio programs. Plus, a generic interview segment airs on the iOn Network via Consumer Trend Report.
- B-roll Production: One shared shoot day in the NY/NJ metro area, to shoot basic B-Roll if needed at producers discretion.
- News Infusion: Placement of generic interview on www.newsinfusion.com. Video can be linked to and downloaded in seven popular formats including broadcast quality MPEG 2
- Audio News Release (ANR): a 60 second co-op audio news release. Distribution to every major radio entity in the US, including Hispanic themed stations
- Money Pit Broadcast: Promotion of your product or service during the two-hour broadcast of The Money Pit Radio Show. The show airs on over 200 radio stations, as well as on Sirius/XM
- Web Promotion: Your product will be promoted on The Money Pit's web site and in the show's e-Newsletter distributed to over 60,000 subscribers each week
- Press Release: Inclusion within by-lined print news release distributed to daily and weekly newspapers in the top 200 markets
- Complete Comprehensive Reporting: For all elements, including stations lists and advertising equivalencies. Nielsen - SIGMA certified reports for TV, Arbitron for radio
- Airchecks: from SMT and RMT broadcasts
But what about results?
Great question! Our 2009 Spring Coop Media Tour generated 30.7 million impressions! Additional results reports can be provided upon request and a sample air check can be seen here.
For details, pricing and availability, call us today at 212-545-8383. References, as well as additional results reports and air checks from past tours are available upon request.
Thank you for your consideration.
Warren Banholzer
Director of Sales - Money Pit Media
Office: 212.545.8383
Email: Warren@MoneyPit.com
P.S. Important Note: Space is Category Exclusive-To assure your place, contact us today for availability for your product.
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