Media Tours
For almost a decade Money Pit Media has produced the most successful home improvement media tours in America, with audiences regularly exceeding 25 million impressions. Plus, we often create custom media tours just for a single client!
We offer co-op media tours for both the Spring and Fall Home Improvement seasons, a review from the National Hardware Show, a popular mid-summer Green Home Improvement Tour, and a tour focused on Home Improvement Holiday Gifts.
"AARP's work with Tom and Leslie on the Home Makeover project and media tour delivered a result that was successful beyond our wildest expectations. They are a creative, professional team who has consistently gone the extra mile to deliver results for all our initiatives."
Elizabeth Bradley, Director of Integrated Communications, AARP
Media Tour Broadcast Elements
Money Pit Media Tours include multiple broadcast public relations components that work together to deliver comprehensive coverage for your product. Most tour packages include:
Satellite Media Tour
– typically three to six hours covering morning and noon television news shows.Video News Release
– up to 90-second VNR via Direct Broadcast Satellite (DBS) to DISH Network and Direct TV subscribers, as well as with guaranteed airplay on major news network programming.Radio Media Tour
– three-hour tour with interview booked in your major markets every 10 minutes.Audio News Release
– a 60-second audio news release produced in both English and Spanish.Press Release
– distributed to 2,000 daily and weekly print media outlets.News Release/Column
- Your product will be promoted within a nationally distributed by-lined print news release or column.National Radio Promotion
– Your product will be featured on The Money Pit Home Improvement Radio Show, airing on over 240 stations nationwide, as well as featured in The Money Pit's weekly e-Newsletter.Complete Comprehensive Reporting
- for all elements, including station lists and advertising equivalencies. Nielsen - SIGMA certified reports for TV, Arbitron for radioAirchecks
- from SMT and RMT broadcasts
To maintain marketing credibility and wide distribution, Money Pit Media tours accept a limited number of partners for each production. Tour sponsorships are product exclusive and are often booked six months in advance. Wondering who has worked with us in the past? Click here for a client list.
Media Tour Results
Money Pit Media typically delivers results well in excess of 25 million impressions per tour. Click the links below to view results from recent tours. Air checks are also available upon request.
"The most successful Satellite Media Tours I have done in the DIY market have been with Tom and Leslie. The results they deliver are consistently excellent. They are always on top of industry and media trends and changes, and have proven themselves to be true professionals with staying power."
Paula DePasquale
Principal, Prima Public Relations
"Tom and Leslie have been a successful resource to help us educate consumers on the importance of indoor air quality and the specific benefits of our products. They have a great rapport with each other and their listeners truly value their recommendations. We really enjoy working with them."
Nikki Krueger
Director of Marketing, Aprilaire
