Money Pit Media produces the most successful home improvement media tours in America, with audiences regularly exceeding 25 million impressions. Money Pit Media offers co-op media tours for Spring/Fall Home Improvement, a review from the Hardware Show, and tours for Father's Day and Holiday Gifts. Or we can create a custom tour for you! Media tour components include:
Broadcast Elements
All Money Pit Media Tours include multiple broadcast public relations components that work together to deliver comprehensive coverage for your product. Most tour packages include:
- Satellite Media Tour – typically three to six hours covering morning and noon news shows.
- Video News Release – Up to 90-second VNR via Direct Broadcast Satellite (DBS) to DISH Network and Direct TV subscribers, as well as with guaranteed airplay on major news network programming.
- Radio Media Tour – three-hour tour booked in your major markets every 10 minutes.
- Audio News Release – a 60-second audio news release produced in both English and Spanish.
- Press Release – distributed to 2,000 daily and weekly print media outlets
- News Release/Column - Your product will be promoted within a nationally distributed by-lined print news release or column
- National Radio Interview – Your spokesperson will be interviewed on The Money Pit Home Improvement Radio Show
To maintain marketing credibility, these tours accept a limited number of partners, are product exclusive and are often booked six months in advance. Wondering who has worked with us in the past? Click here for a client list.
Tour Results
Money Pit Media typically delivers results well in excess of 25 million impressions per tour. Click the links below to view results from recent tours. Air checks are also available upon request.
- Spring Home Improvements Media Tour
2007 Result: 35,616,000 impressions! - National Hardware Show Media Tour
2007 Result: 41,199,000 impressions! - Father's Day Gifts Media Tour
2007 Result: 35,536,000 impressions! - Fall Home Improvements Media Tour
2006 Result: 50,367,000 impressions! - Home Improvement Holiday Gifts Media Tour
2006 Result: 34,583,000 impressions!