It's no secret that home improvement shoppers do their homework, and the most affluent and motivated go online to do so. The Money Pit's online demographic features a mix of 55% women and 45% men, with 86% in the prime remodeling ages of 25-54.

Money Pit Media's online assets can connect you with prospects in several ways :

The Money Pit Media marketing team helps advertisers determine the best mix both on-line and on-are for their brand and goals based on our experience and research data.

One of the best online resources for comprehensive home improvement content, provides opportunities for meaningful and targeted interactions with prospects, providing helpful information in addition to online engagement. features articles, photo galleries, blogs, Q & A's, product reviews, as well as audio from the weekly radio show, including clips of all listener questions and a variety of radio features. All content has been designed to be easily accessible and interconnected.

"Tom Kraeutler and Leslie Segrete of The Money Pit are long-time friends of American Standard. Tom and Leslie do an excellent job of helping homeowners understand how their plumbing works, which translates into confidence and enthusiasm for bathroom and kitchen remodels. We also appreciate Tom's rapport with contractors, who appreciate his respect for and knowledge about their craft."
Jeannette Long, Chief Marketing Officer, American Standard Brands

Tell your story through exclusive channel sponsorships for subject specific sections like Flooring, Paint, Kitchens and Baths, as well as content collections like Home Spaces, Repair & Improve or Ideas & Solutions, and enjoy cross-promotion of your sponsorship through feature pages built specifically around your brand and in our partner sections.

Through clever placement of your ads, as well as cross promotion on the radio program, provides a seamless environment to engage a highly targeted customer base. And, just to make certain that we're maximizing your products online potential, Money Pit Media retains top search engine optimization experts who specialize in the online behavior of home enthusiasts.

The Money Pit Podcast

Over 225,000 home improvement enthusiasts download the podcast version of "The Money Pit" weekly radio program each month, a podcast that has experienced incredible growth path over the last 4 years. In fact, The Money Pit podcast is the most popular home improvement podcast on iTunes and its subscribers are among the most passionate listeners of the program. Title sponsorships, pre-roll billboards and exclusive podcast commercial packages are available to promote your product or service to this group of dedicated home improvement listeners.

Money Pit E-Newsletter

The Money Pit's free weekly E-Newsletter extends the reach of online advertising and content sponsorships, attracting opt-in subscribers eager to learn about seasonally-relevant projects, Projects of the Week and helpful related websites. The Money Pit E-Newsletter is sent each Friday morning to over 70,000 subscribers.

AOL's Real Estate Channel

Tom Kraeutler is the exclusive Home Improvement Editor for AOL where Tom's blogs and columns are viewed by millions of unique visitors each month on AOL's Real Estate Channel. Tom's home improvement feature articles are promoted widely through AOL's Welcome Screen, AOL Real Estate channel and other media. AOL Content includes:

  • Blog and columns on home improvement, home décor and home repair, and related information for home owners seeking a comfortable, energy efficient home.
  • RSS feed for Money Pit Media's sponsorable "Tip of the Day," and The Money Pit podcast
  • Links to

Money Pit Media can connect your brand and product with Tom's content on AOL through ads , which run adjacent to Tom's feature articles throughout AOL Real Estate. Let us help you create customized ads that feature Tom's picture and product endorsement to engage AOL Real Estate's millions of unique monthly visitors.

Contact us to learn how our online assets can work to promote your product or service.

Social Media

Money Pit Media maintains an active social media presence across Facebook, Twitter, The Money Pit blog and Tom's WalletPop and DIY Life blogs. Together, hosts Tom Kraeutler and Leslie Segrete engage and inspire home improvers inside their own online neighborhoods. Money Pit's posts have been featured on AOL's Welcome Screen, where they are viewed by millions.

Tom is also the newest Featured Home Improvement Contributor for, delivering a wide-variety of engaging home improvement content for one of the most successful media companies in America.

Talk to us about your own social media platforms and find out how, through community interaction, contests and promotions we can help you market your products and services to a very active and interested audience.