2010 Money Pit Media
Home Improvement Promotions and Media Tours
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March 2010: Spring Coop Satellite & Radio Media Tour
Description:
Money Pit Media's Spring Coop Home Improvement Media tour is a multi-media production which delivers a cost-effective and high impact promotion of your products via television, radio, print and online.Target:
This promotion is designed to reach consumers looking for spring cleaning, maintenance and improvement products, and projects and solutions for their homes. The audience consists of focused, highly active Homeowners that love and invest in their homes engage with the Money Pit and their hosts via call-ins, emails, listening, television viewing and online searches.Audience:
30 MMElements:
Participation in Money Pit Media's Spring Coop Home Improvement Media tour includes:
- Satellite Media Tour & Radio Media Tour: Five hour tour with live televised segments on ABC, NBC, CBS and Fox TV stations, as well as on local and national network radio programs
- Basic B-roll Production: One shoot day in NY/NJ metro area
- News Infusion: Placement of generic interview on www.newsinfusion.com. Video can be linked to and downloaded in 7 popular formats including broadcast quality MPEG 2
- Audio News Release (ANR): A 60 second co-op audio news release. Distribution to every major radio entity in the US, including Hispanic targeted stations
- Money Pit Broadcast: Promotion of your product or service during the two-hour weekly broadcast of The Money Pit Radio Show. Show airs on over 200 radio stations and is the top-ranked home improvement podcast on iTunes.
- Web Promotion: Your product will be promoted on The Money Pit's web site and in the show's e-Newsletter distributed to over 70,000 subscribers each week
- Press Release: Inclusion within by-lined print news release distributed to daily and weekly newspapers in the top 200 markets
- Complete Comprehensive Reporting: Accountability for all elements, including stations lists and advertising equivalencies. Nielsen - SIGMA certified reports for TV, Arbitron for radio
- Air checks: From SMT and RMT broadcasts
For More Information:
Contact Warren Banholzer, 212-545-8383, warren@moneypit.com. Air checks and results reports from past Spring tours available upon request.
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April 2010: Energy Saving Green Home On-Air & Online Promotion
Description:
Money Pit Media's Energy Saving Green Home Promotion is a multi-media production which delivers a cost-effective and high impact promotion of your products via a four-week editorial series discussing ways to improve your home with energy saving tips and green products. Your products will be featured within the editorial context of the program and promoted as a sponsor on-air and online during entire four-week promotion leading up to Earth Day.Target:
Sustainable, Energy and Money Saving Home Products are hot buttons for today's home owner. This promotion is designed to reach consumers who are seeking environmentally friendly home solutions that can help them save money, save energy, take advantage of tax incentives, and live more comfortably in their homes. The audience consists of focused, highly active Homeowners that love and invest in their homes engage with the Money Pit and their hosts via call-ins, emails, listening, television viewing and online searches.Audience:
12 MMElements:
Participation in Money Pit Media's Energy Saving Green Home On-Air & Online Promotion includes:
- Integrated Product Features – On-air: Your green product will be featured in an editorial story about its use and its green benefits during our national radio broadcast.
- Integrated Product Features – Online: Your green product will be featured in an editorial story about its use and its green benefits in 70,000 E-Newsletter subscribers and online at www.MoneyPit.com.
- On-Air Interview: A representative from your company can be interviewed about the green benefits of your product. The interview will be broadcast as part of The Money Pit Radio Show airing on over 200 radio stations and the top-ranked home improvement podcast on iTunes.
- Sponsorship Billboards: Your company will be recognized as a sponsor of the promotion on-air during the national radio broadcast.
- Online Content Sponsorship: Your company will be recognized as a sponsor of the promotion on the Green content and promotional pages of www.MoneyPit.com.
For More Information:
Contact Warren Banholzer, 212-545-8383, warren@moneypit.com.
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May 2010: National Hardware Show Coop Satellite Television And Radio Media Tour
Description:
Money Pit Media's National Hardware Show COOP Media tour is the Official Media Tour of the 2010 National Hardware Show and a multi-media production which delivers a cost-effective and high impact promotion of your products via television, radio, print and online. The tour has been held for seven straight years and consistently delivered tens of millions of impressions.Target:
This promotion is designed to reach consumers interested in new and innovative home improvement products, projects and solutions for their homes. The audience consists of focused, highly active Homeowners that love and invest in their homes engage with the Money Pit and their hosts via call-ins, emails, listening, television viewing and online searches.Audience:
30 MM Elements:
Participation in Money Pit Media's NHS COOP Media tour includes:
- Satellite Media Tour/ Radio Media Tour: A six hour combination television and radio media tour broadcast live from Las Vegas on the opening day of the National Hardware Show
- 2 Video News Releases (VNR): :60 second video news releases featuring sponsor's products will be produced. Includes:
- Scripting, Editing, Voiceover narration
- B-roll production (footage remains property of client)
- Guaranteed airplay on CNN, MSNBC, Headline News, Weather Channel & FNC via the Direct TV Network, and iOn (via Consumer Trend Report)
- News Infusion: Placement of video on www.newsinfusion.com. Video can be linked to and downloaded in seven popular formats including broadcast quality MPEG 2
- Audio News Releases: :60 second ANR's produced and distributed to radio stations across the nation
- National Radio Interview: Interview with your spokesperson on The Money Pit Home Improvement Radio Show's special remote broadcast, live from the floor of the show. The Money Pit airs on over 200 radio stations nationally and is the top-ranked home improvement podcast on iTunes.
- Press Release: Inclusion within by-lined new products feature press release distributed to daily and weekly newspapers in the top 200 markets
- Complete Comprehensive Reporting: Accountability for all elements, including stations lists and advertising equivalencies. Nielsen - SIGMA certified reports for TV, Arbitron for radio. Sample clips from DirecTV broadcasts
- Air checks: From SMT, RMT, and video broadcasts
For More Information:
Contact Warren Banholzer, 212-545-8383, warren@moneypit.com. Air checks and results reports from past tours available upon request. View a detailed proposal here.
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May/June/July 2010: "STAY-CATION!" On-Air and Online Promotion
Description:
STAY-CATION is a multi-media production which delivers a cost-effective and impactful promotion of your products via a 9-week editorial series that will have hosts Tom Kraeutler and Leslie Segrete focusing on making homes and outdoor spaces the restful, relaxing and recreational stay-at-home vacation home owner's need when they need a get away but getting away is not an option. Your products will be featured within the editorial context of the program and promoted as a sponsor on-air and online during entire 9-week promotion.Target:
This promotion is designed to reach consumers looking for home improvement products and home solutions that will make their home and outdoor living space more relaxing, enjoyable and safe.Audience:
25 MMElements:
Participation in Money Pit Media's STAY-CATION On-Air & Online Promotion includes the following:
- Editorial Features: On-air features voiced by Tom & Leslie will air inside the national radio program and feature your product's features and benefits;
- Billboards: Promoting the sweepstakes will feature your product's "STAY-CATION" qualities!/li>
- Online: The STAY-CATION Promotion will be promoted on MoneyPit.com and on AOL.com via an online campaign that will drive page impressions and feature your product.
- eNewsletter: The STAY-CATION Promotion will be promoted in The Money Pit's e-Newsletter and feature your product logo, as well as specific mentions inside weekly STAY-CATION Tips.
- Podcast: A special Podcast Pre-Roll STAY-CATION Tip with Tom & Leslie to air before every Money Pit Podcast.
- Public Relations Campaign: Public Relations Campaign – Hosts Tom Kraeutler and Leslie Segrete will promote the campaign with interviews, releases and appearances that promote the STAY-CATION Promotion./li>
For More Information:
Contact Warren Banholzer, 212-545-8383, warren@moneypit.com.
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July 2010 – Green Home Improvement Coop Satellite Television And Radio Media Tour
Description:
Sustainable, Energy and Money Saving Home Products are hot with today's homeowner. Money Pit Media's Green Home Improvement COOP media tour is a multi-media production which delivers a cost-effective and high impact promotion of your products via television, radio, print and online.Target:
This promotion is designed to reach consumers looking for products, projects and solutions to make their homes more environmentally friendly and energy efficient. The audience consists of focused, highly active Homeowners that love and invest in their homes engage with the Money Pit and their hosts via call-ins, emails, listening, television viewing and online searches.Audience:
30 MMElements:
Participation in Money Pit Media's Green Home Improvement COOP Media tour includes:
- Satellite Media Tour & Radio Media Tour: Five hour tour with live televised segments on ABC, NBC, CBS and Fox TV stations, as well as on local and national network radio programs
- Basic B-roll Production: One shoot day in NY/NJ metro area
- News Infusion: Placement of generic interview on www.newsinfusion.com. Video can be linked to and downloaded in seven popular formats, including broadcast quality MPEG 2
- Audio News Release (ANR): A 60 second co-op audio news release with. distribution to every major radio entity in the US, including Hispanic targeted stations
- Money Pit Broadcast: Promotion of your product or service during the two-hour broadcast of The Money Pit Radio Show. The show airs on over 200 radio stations and is the top-ranked home improvement podcast on iTunes.
- Web Promotion: Your product will be promoted on The Money Pit's web site and in the show's e-Newsletter distributed to over 70,000 subscribers each week
- Press Release: Inclusion within by-lined print news release distributed to daily and weekly newspapers in the top 200 markets
- Complete Comprehensive Reporting: Accountability for all elements, including stations lists and advertising equivalencies. Nielsen - SIGMA certified reports for TV, Arbitron for radio
- Air checks: From SMT and RMT broadcasts
For More Information:
Contact Warren Banholzer, 212-545-8383, warren@moneypit.com.
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September 2010 – Fall Home Fix-Up Coop Satellite Media Tour
Description:
The last chance for today's motivated homeowner to tackle that project and get ready for winter and the holidays. Money Pit Media's FALL HOME FIX-UP COOP media tour is a multi-media production which delivers a cost-effective and high impact promotion of your products via television, radio, print and online.Target:
This promotion is designed to reach consumers looking for products, projects and solutions for their homes to prepare their homes for the change in weather and visitors during the holiday season. The audience consists of focused, highly active Homeowners that love and invest in their homes engage with the Money Pit and their hosts via call-ins, emails, listening, television viewing and online searches.Audience:
30 MMElements:
Participation in Money Pit Media's Green Home Improvement COOP Media tour includes:
- Satellite Media Tour & Radio Media Tour: A five hour tour with live televised segments on ABC, NBC, CBS and Fox TV stations, as well as on local and national network radio programs
- Basic B-roll Production: One shoot day in NY/NJ metro area
- News Infusion: Placement of generic interview on www.newsinfusion.com. Video can be linked to and downloaded in seven popular formats including broadcast quality MPEG 2
- Audio News Release (ANR): A 60 second co-op audio news release with distribution to every major radio entity in the US, including Hispanic targeted stations
- Money Pit Broadcast: Promotion of your product or service during two-hour broadcast of The Money Pit Radio Show. The show airs on over 200 radio stations and is the top-ranked home improvement podcast on iTunes.
- Web Promotion: Your product will be promoted on The Money Pit's web site and in the show's e-Newsletter distributed to over 70,000 subscribers each week
- Press Release: Inclusion within by-lined print news release distributed to daily and weekly newspapers in the top 200 markets
- Complete Comprehensive Reporting: Accountability for all elements, including stations lists and advertising equivalencies. Nielsen - SIGMA certified reports for TV, Arbitron for radio
- Air checks: from SMT and RMT broadcasts
For More Information:
Contact Warren Banholzer, 212-545-8383, warren@moneypit.com.
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October/November 2010 – Second Annual My Home, My Money Pit Game And Sweepstakes
Description:
An engaging multi-media experience that embeds your product in an interactive home education adventure. Last year's first ever game and sweepstakes delivered millions of impressions and thousands of qualified leads for our sponsors. Don't miss the fun this year! Target:
This promotion is designed to reach and engage consumers looking for home improvement products and home solutions by testing their knowledge of must-know information. The audience consists of focused, highly active Homeowners that love and invest in their homes engage with the Money Pit and their hosts via call-ins, emails, listening, television viewing and online searches.Audience:
60 MMElements:
Participation in Money Pit Media's MY HOME, MY MONEY PIT ADVENTURE GAME & SWEEPSTAKES includes:
- Billboards: Promoting the sweepstakes will feature your product.
- Online: The Sweepstakes will be promoted on MoneyPit.com and on AOL.com via an online campaign that will drive at least 10 million page impressions and feature your product.
- eNewsletter: The Sweepstakes will be promoted in The Money Pit's e-Newsletter and feature your product logo.
- Ad Campaign: The Sweepstakes will be promoted on all major sweepstakes websites.
- Engaging Product Placement: our banner ads and integrated product questions will engage our audience as they answer move from room to room in our virtual online house
- Lead Generating Opt-In: Every gamer will be asked if they would like to receive additional information about the products they saw featured in the game and promotion.
- Public Relations Campaign: Hosts Tom Kraeutler and Leslie Segrete will promote the campaign with interviews, releases and appearances that highlight the Sweepstakes.
For More Information:
Contact Warren Banholzer, 212-545-8383, warren@moneypit.com.
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December 2010 – Holiday Home Improvement & Gifts Coop Satellite Media Tour
Description:
Holiday time inspires homeowners to make improvements and repairs to get ready for the many friends and relatives who will visit, and sets the stage for lots of gift giving for the home improvement fanatic. This tour features both great gifts and products you need to improve your home in time for the holidays.Target:
This promotion is designed to reach consumers looking for home improvement gift ideas, as well as those looking to improve and beautify their homes in time for the holidays. The audience consists of focused, highly active Homeowners that love and invest in their homes engage with the Money Pit and their hosts via call-ins, emails, listening, television viewing and online searches.Audience:
30 MMElements:
Participation in Money Pit Media's Holiday COOP Media tour includes :
- Video News Release (VNR) - :60 second video news release featuring sponsor's products. Includes:
- Scripting, Editing, Voiceover narration
- B-roll production (footage remains property of client)
- Two satellite feeds and hard copy distribution to stations
- Guaranteed airplay on CNN, MSNBC, Headline News, Weather Channel & FNC via the Direct TV Network, and iOn (via Consumer Trend Report)
- News Infusion: Placement of video on www.newsinfusion.com. Video can be linked to and downloaded in seven popular formats including broadcast quality MPEG 2
- Radio Media Tour (RMT): 3-hour tour hosted by Tom Kraeutler or Leslie Segrete. Includes tour booking and all studio and production costs. National networks and local stations are booked in 10-minute intervals
- Audio News Release (ANR): A 60 second co-op audio news release with distribution to every major radio entity in the US, including Hispanic targeted stations
- Money Pit Broadcast: Promotion of your product or service during two-hour broadcast of The Money Pit Radio Show. The show airs on over 200 radio stations and is the top-ranked home improvement podcast on iTunes.
- Press Release: Inclusion within by-lined new products feature press release distributed to daily and weekly newspapers in the top 200 markets
- Complete Comprehensive Reporting: for all elements, including stations lists and advertising equivalencies. Nielsen - SIGMA certified reports for TV, Arbitron for radio
- Air checks: from SMT, RMT, and video broadcasts
For More Information:
Contact Warren Banholzer, 212-545-8383, warren@moneypit.com.
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