Promotions

July/August 2012 - WaterSense Water Saving Summer Promotion

  • Description:

    Money Pit Media, in collaboration with EPA’s WaterSense program and its partners, is producing an exciting multi-media educational program promoting water conservation.  
This exclusive promotion features Tom Kraeutler and Leslie Segrete, hosts of the nationally syndicated Money Pit Home Improvement Radio Show and will air on The Money Pit's 300+ affiliate radio stations as well as on Sirius XM.

Tom and Leslie are career-long advocates for green living and home improvement products, and their audience looks to them for advice and recommendations. Every week during this unique promotion, they will share tips to help every homeowner understand the products, repairs and practices that will help conserve water and save money. 

  • Target:

    This promotion is designed to reach consumers seeking functional solutions to save water and reduce their environmental footprint by selecting products that both work well and conserve water.

  • Elements:

    Participation in Money Pit Media's WaterSense Summer Promotion includes on-air and on-line promotion as follows:
    • On-Air Integrated Features:  2x on-air integrated product or tips features during the nationally syndicated Money Pit radio broadcast, performed live by show hosts. Features will air across The Money Pit's 300+ affiliate radio stations, on XM Sirius and inside The Money Pit's top-rated podcast
    • On-Air Promos: 4x inclusion in promos with name & claim during the nationally syndicated Money Pit radio broadcast
    • On-Air Prize Promotion:  1x Product offered as weekly featured give-away (promoted live in-program 3x within hour)
    • On-air Interview: 1x Your spokesperson will be interviewed during the nationally syndicated Money Pit radio broadcast
    • eNewsletter Promotion:  1x eNewsletter integrated tip/product feature with logo and link inside The Money Pit's weekly eNewsletter, distributed to over 70,000 consumers each Friday
    • On-Line Content Feature:  8-week sponsorship with logo and link on WaterSense Water Saving Summer page on MoneyPit.com
    • On-Line Products Guide:  1x Product inclusion in WaterSense Water Saving Summer products guide

  • For More Information:

    Contact Warren Banholzer, 914-633-3555, warren@moneypit.com.