Promotions
July 2012 - 2012 Green Home Improvements Coop Satellite Television & Radio Media Tour
Description:
Sustainable, Energy and Money Saving Home Products are hot with today's homeowner. Money Pit Media's Green Home Improvement COOP media tour is a multi-media production which delivers a cost-effective and high impact promotion of your products via television, radio, print and online.Target:
This promotion is designed to reach consumers looking for products, projects and solutions to make their homes more environmentally friendly and energy efficient. The audience consists of focused, highly active Homeowners that love and invest in their homes engage with the Money Pit and their hosts via call-ins, emails, listening, television viewing and online searches.Audience:
30 MMElements:
Participation in Money Pit Media's Green Home Improvement COOP Media tour includes:- Satellite Media Tour & Radio Media Tour: Five hour tour with live televised segments on ABC, NBC, CBS and Fox TV stations, as well as on local and national network radio programs
- Basic B-roll Production: One shoot day in NY/NJ metro area
- News Infusion: Placement of generic interview on www.newsinfusion.com. Video can be linked to and downloaded in seven popular formats, including broadcast quality MPEG 2
- Audio News Release (ANR): A 60 second co-op audio news release with. distribution to every major radio entity in the US, including Hispanic targeted stations
- Money Pit Broadcast: Promotion of your product or service during the two-hour broadcast of The Money Pit Radio Show. The show airs on almost 300 radio stations and is the top-ranked home improvement podcast on iTunes.
- Web Promotion: Your product will be promoted on The Money Pit's web site and in the show's e-Newsletter distributed to over 70,000 subscribers each week
- Press Release: Inclusion within by-lined print news release distributed to daily and weekly newspapers in the top 200 markets
- Complete Comprehensive Reporting: Accountability for all elements, including stations lists and advertising equivalencies. Nielsen - SIGMA certified reports for TV, Arbitron for radio
- Air checks: From SMT and RMT broadcasts
- PLUS: Featured Product Video: The Money Pit’s Tom Kraeutler will host a video about JUST your product that can be uploaded to your website or shared with your customers.
For More Information:
Contact Warren Banholzer, 212-545-8383, warren@moneypit.com.
"Tom is one of those rare media minds that possess the big picture vision AND the keen ability to identify the core elements which maximize desired results. I thoroughly enjoyed the opportunity partner with Tom to develop innovative customer focused programs which incorporated his unique insights and extensive knowledge of new and old world marketing disciplines. I would not hesitate to recommend Tom and The Money Pit Media to any company looking to grow its brand recognition or market share."
Mike Murtaugh
Director of Marketing, Rinnai
"I first hired Tom as spokesperson for a home improvement brand in 2000, and was immediately taken by how hard he worked for us. Way above and beyond the terms of the contract, he actually became a member of my communications team--always on the lookout for opportunities on our behalf. He's been my number one recommendation to home improvement brands ever since for two reasons: that incredible work ethic and his ability to explain complex home systems in a fun way for consumers."
Nora DePalma
Principal, O'Reilly DePalma Public Relations
