Promotions

March 2012 - 2012 Spring Coop TV/Radio Media Tour

  • Description:

    Money Pit Media's 2012 Spring Coop Home Improvement Media tour is a multi-media production which delivers a cost-effective and high impact promotion of your products via television, radio, print and online.

  • Target:

    This promotion is designed to reach consumers looking for spring cleaning, maintenance and improvement products, and projects and solutions for their homes. The audience consists of focused, highly active Homeowners that love and invest in their homes engage with the Money Pit and their hosts via call-ins, emails, listening, television viewing and online searches.

  • Audience:

    20 MM

  • Elements:

    Participation in Money Pit Media's Spring Coop Home Improvement Media tour includes:
    • Satellite Media Tour & Radio Media Tour: Five hour tour with live televised segments on ABC, NBC, CBS and Fox TV stations, as well as on local and national network radio programs
    • News Infusion: Placement of generic interview on www.newsinfusion.com. Video can be linked to and downloaded in 4 popular formats including broadcast quality MPEG 2
    • Audio News Release (ANR): A 60 second co-op audio news release. Distribution to every major radio entity in the US, including Hispanic targeted stations
    • Money Pit Broadcast: Promotion of your product or service during the two-hour weekly broadcast of The Money Pit Radio Show. Show airs on over 285 radio stations and is the top-ranked home improvement podcast on iTunes.
    • Web Promotion: Your product will be promoted on The Money Pit's web site and in the show's e-Newsletter distributed to over 70,000 subscribers each week
    • Press Release: Inclusion within by-lined print news release distributed to daily and weekly newspapers in the top 200 markets
    • Complete Comprehensive Reporting: Accountability for all elements, including stations lists and advertising equivalencies. Nielsen - SIGMA certified reports for TV, Arbitron for radio
    • Air checks: From SMT and RMT broadcasts
    • PLUS:  Featured Product Video: The Money Pit’s Tom Kraeutler will host a video about JUST your product that can be uploaded to your website or shared with your customers.

  • For More Information:

    Contact Warren Banholzer, 914-633-3555, warren@moneypit.com. Air checks and results reports from past Spring tours available upon request.