Promotions

May 2012 - 2012 National Hardware Show Coop Satellite Television & Radio Media Tour

  • Description:

    Money Pit Media's National Hardware Show COOP Media tour is a multi-media production which delivers a cost-effective and high impact promotion of your products via television, radio, print and online. The tour has been held for eight straight years and consistently delivered tens of millions of impressions.

  • Target:

    This promotion is designed to reach consumers interested in new and innovative home improvement products, projects and solutions for their homes. The audience consists of focused, highly active Homeowners that love and invest in their homes engage with the Money Pit and their hosts via call-ins, emails, listening, television viewing and online searches.

  • Audience:

    30 MM

  • Elements:

    Participation in Money Pit Media's National Hardware Show COOP Media tour includes:
    • Satellite Media Tour/ Radio Media Tour: A six hour combination television and radio media tour broadcast live from Las Vegas on the opening day of the National Hardware Show
    • Video News Release (VNR): :60 second video news releases featuring sponsor's products will be produced. Includes:
      • Scripting, Editing, Voiceover narration
      • B-roll production (footage remains property of client)
      • Guaranteed airplay on CNN, MSNBC, Headline News, Weather Channel & FNC via the Direct TV Network, and iOn (via Consumer Trend Report)
    • News Infusion: Placement of video on www.newsinfusion.com. Video can be linked to and downloaded in seven popular formats including broadcast quality MPEG 2
    • Audio News Releases: :60 second ANR's produced and distributed to radio stations across the nation
    • National Radio Interview: Interview with your spokesperson on The Money Pit Home Improvement Radio Show's special remote broadcast, live from the floor of the show. The Money Pit airs on over 250 radio stations nationally and is the top-ranked home improvement podcast on iTunes.
    • Press Release: Inclusion within by-lined new products feature press release distributed to daily and weekly newspapers in the top 200 markets
    • Complete Comprehensive Reporting: Accountability for all elements, including stations lists and advertising equivalencies. Nielsen - SIGMA certified reports for TV, Arbitron for radio. Sample clips from DirecTV broadcasts
    • Air checks: From SMT, RMT, and video broadcasts
    • PLUS: Featured Product Video: The Money Pit’s Tom Kraeutler will host a video about JUST your product that can be uploaded to your website or shared with your customers.

  • For More Information:

    Contact Warren Banholzer, 212-545-8383, warren@moneypit.com. Air checks and results reports from past tours available upon request.