Promotions

May/June/July 2012 - 2012 Outdoor Living On-Air And On-Line Promotion

  • Description:

    Outdoor Living is a multi-media production which delivers a cost-effective and impactful promotion of your products via a 9-week editorial series that will have hosts Tom Kraeutler and Leslie Segrete focusing on making homes and outdoor spaces the restful, relaxing and recreational stay-at-home vacation home owner's need when they need a get away but getting away is not an option. Your products will be featured within the editorial context of the program and promoted as a sponsor on-air and online during entire 9-week promotion.

  • Target:

    This promotion is designed to reach consumers looking for home improvement products and home solutions that will make their home and outdoor living space more relaxing, enjoyable and safe.

  • Audience:

    25 MM

  • Elements:

    Participation in Money Pit Media's Outdoor Living On-Air & Online Promotion includes the following:
    • Editorial Features: On-air features voiced by Tom & Leslie will air inside the national radio program and feature your product's features and benefits;
    • Billboards: Promoting the sweepstakes will feature your product's Outdoor Living qualities!/li>
    • Online: The Outdoor Living Promotion will be promoted on MoneyPit.com and on AOL.com via an online campaign that will drive page impressions and feature your product.
    • eNewsletter: The Outdoor Living Promotion will be promoted in The Money Pit's e-Newsletter and feature your product logo, as well as specific mentions inside weekly Outdoor Living Tips.
    • Podcast: A special Podcast Pre-Roll Outdoor Living Tip with Tom & Leslie to air before every Money Pit Podcast.
    • Public Relations Campaign: Public Relations Campaign - Hosts Tom Kraeutler and Leslie Segrete will promote the campaign with interviews, releases and appearances that promote the Outdoor Living Promotion.

  • For More Information:

    Contact Warren Banholzer, 212-545-8383, warren@moneypit.com.