November 2017 - Winter Home and Holiday Coop Satellite Media Tour
Description:The approaching Winter and holiday season inspires homeowners to make improvements and repairs to get ready for the many friends and relatives who will visit, and sets the stage for lots of gift giving for the home improvement fanatic. This tour features both great gifts and products you need to improve your home in time for the holidays.
Target:This promotion is designed to reach consumers looking for home improvement gift ideas, as well as those looking to improve and beautify their homes in time for the holidays. The audience consists of focused, highly active home owners that love and invest in their homes.
Elements:Participation in Money Pit Media's Winter Home and Holiday Media tour includes:
- Satellite Media Tour & Radio Media Tour: Five hour tour with live televised segments on ABC, NBC, CBS and Fox TV stations, as well as on local and national network radio programs
- News Infusion: Placement of generic interview on www.newsinfusion.com. Video can be linked to and downloaded in 4 popular formats including broadcast quality MPEG 2
- Audio News Release (ANR): A 60 second co-op audio news release. Distribution to every major radio entity in the US, including Hispanic targeted stations
- Money Pit Broadcast: Promotion of your product or service during the two-hour weekly broadcast of The Money Pit Radio Show. Show airs on over 350 radio stations and is the top-ranked home improvement podcast on iTunes.
- Web Promotion: Your product will be promoted on The Money Pit's web site and in the show's e-Newsletter distributed to over 70,000 subscribers each week
- Complete Comprehensive Reporting: Accountability for all elements, including stations lists and advertising equivalencies.
- Air checks: From SMT and RMT broadcasts
- PLUS, UP TO $5,000 in BONUS COVERAGE! Every tour partner will get choice of
- Integrated Product Feature: Sponsor Product featured in editorial segment of The Money Pit National Radio Show.
- Product Video on MoneyPit.com: Produced video featuring Sponsor Product to be placed on MoneyPit.com with article and outbound links
- Integrated On-Air Giveaway Promotion: Sponsor Product promoted in three different on-air giveaways during broadcast of National Radio Show.
- Interview will Sponsor Product Expert: To air in editorial of The Money Pit National Radio Program
For More Information:Contact Warren Banholzer, 914-633-3555, firstname.lastname@example.org. Air checks and results reports from past Fall tours available upon request.
"It's no surprise to me that Tom and Leslie have been named among the most important talk show hosts in America by Talkers Magazine. The Home Improvement expertise, humor and dollar saving guidance they provide to their listeners for the undertaking of Home Improvement tasks are exceptional. Consumer home improvement sales have really taken off in recent years and The Money Pit has done an excellent job of keeping do-it-yourselfers and expert enthusiasts informed on the latest issues, tips and trends while entertaining them along the way"
Director of Advertising and Brand Management, The Stanley Works.
"Over the past decade, Home Improvement has seen some radical changes due to technology, the economy and concerns about the environment. The Money Pit, however, has been a consistent way to present product messages to targeted consumers in an innovative, unique, and entertaining way."
Director of Merchandise Marketing, The Home Depot