Promotions
September 2012 - 2012 Fall Home Products Satellite Television & Radio Media Tour
Description:
Fall marks the the last chance for motivated homeowners to tackle home improvement projects and get ready for winter and the holidays. Money Pit Media's 2012 FALL HOME PRODUCTS media tour is a multi-media production which delivers a cost-effective and high impact promotion of your products via television, radio, print and online.Target:
This promotion is designed to reach consumers looking for products, projects and solutions for their homes to prepare their homes for the change in weather and visitors during the holiday season. The audience consists of focused, highly active Homeowners that love and invest in their homes engage with the Money Pit and their hosts via call-ins, emails, listening, television viewing and online searches.Audience:
25 MMElements:
Participation in Money Pit Media's Fall Home Products COOP Media tour includes:- Satellite Media Tour & Radio Media Tour: A five hour tour with live televised segments on ABC, NBC, CBS and Fox TV stations, as well as on local and national network radio programs
- Basic B-roll Production: One shoot day in NY/NJ metro area
- News Infusion: Placement of generic interview on www.newsinfusion.com. Video can be linked to and downloaded in seven popular formats including broadcast quality MPEG 2
- Audio News Release (ANR): A 60 second co-op audio news release with distribution to every major radio entity in the US, including Hispanic targeted stations
- Money Pit Broadcast: Promotion of your product or service during two-hour broadcast of The Money Pit Radio Show. The show airs on over 250 radio stations and is the top-ranked home improvement podcast on iTunes.
- Web Promotion: Your product will be promoted on The Money Pit's web site and in the show's e-Newsletter distributed to over 70,000 subscribers each week
- Press Release: Inclusion within by-lined print news release distributed to daily and weekly newspapers in the top 200 markets
- Complete Comprehensive Reporting: Accountability for all elements, including stations lists and advertising equivalencies. Nielsen - SIGMA certified reports for TV, Arbitron for radio
- Air checks: from SMT and RMT broadcasts
- PLUS: Featured Product Video: The Money Pit’s Tom Kraeutler will host a video about JUST your product that can be uploaded to your website or shared with your customers.
For More Information:
Contact Warren Banholzer, 914-633-3555, warren@moneypit.com.
"The most successful Satellite Media Tours I have done in the DIY market have been with Tom and Leslie. The results they deliver are consistently excellent. They are always on top of industry and media trends and changes, and have proven themselves to be true professionals with staying power."
Paula DePasquale
Principal, Prima Public Relations
"Leslie Segrete has so much bloody talent it downright scares me! Her skills are mind-boggling: for a start she?s consumed with creativity ? everything she does has a creative twist; she?s a demon with fabric, can make absolutely anything she sets her mind to with dexterity and artfulness; she?s an accomplished carpenter, who can interpret designs and quickly and efficiently bring them to life; she brings a touch of magic to craft projects ? she is, in effect, the absolute all-rounder. I know Leslie?s warmth, infectious sense of humor, and creativity will also endear her to her radio audience."
Sara Kozak
Series Producer, ?While You Were Out,? BBC Production USA
